
Recommendations

Competitive Strategy
- Augmented Reality (AR) and Virtual Reality (VR): the integration of AR/VR technology for immersive virtual test drives might markedly improve consumer engagement (Chaffey, 2019).
- The Internet of Things (IoT): employing IoT for predictive maintenance will enhance vehicle performance and cultivate enduring customer loyalty (Laudon & Laudon, 2019).

Digital
Marketing
- Influencer Collaborations: collaborating with prominent influencers can enhance Porsche's outreach to certain audiences (Chaffey, 2019).
- Retargeting Campaigns: the implementation of sophisticated retargeting methods may enhance conversion rates (Laudon & Laudon, 2019).
- Mobile Optimisation: improving the mobile experience guarantees accessibility for the increasing population of mobile users (Bocij et al., 2018).

Traffic Analysis
- Social Media Expansion: allocating resources to TikTok and Snapchat commercials may engage younger demographics and broaden market penetration (Chaffey, 2019).
- Landing Page Optimisation: enhancing landing page efficacy can diminish bounce rates and improve user experience (Laudon & Laudon, 2019).
- Visuals: Graphs and screenshots derived from SimilarWeb data depict traffic trends and opportunities for enhancement.

E-CRM
- Artificial Intelligence-Driven Conversational Agents: Implementing AI-driven chatbots would enhance customer support efficiency and offer round-the-clock help (Laudon & Laudon, 2019).
- Customer evaluations: encouraging evaluations may bolster trustworthiness and draw in new consumers (Bocij et al., 2018).

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